we have accumulated a considerable number of users. Contact the user left

in new network Beijing on 20 June, (Wang Muqing) the Brazil world cup heat hit, China fans come up all night in front of the TV, enjoy a "football for nominal" holiday. Unlike in the past, CCTV5 launched the "5 to win" multi screen deep interactive programs, to create the domestic television field. Each match of the day 22 at night, the fans do World Cup games while preheating, new fashion gradually formed. CCTV sports channel director Jiang peace think, sports TV more and new media cooperation.

multi screen interactive new ways of creating TV APP linkage put the audience into the user

every four years a world cup, training a lot of fans viewing habits, nightly broadcast "feast" and "I love the World Cup" has become a famous column. The CCTV5 launched the "5 to win" column, is the domestic TV field first column broadcast and multi screen interactive mobile phone, PAD, is also CCTV first during specific TV program has multi screen interaction has cheap nba jerseys deep interaction effect of APP.

Analysis of

professionals, put forward the innovation as a "national" cheapjerseys.us CCTV, impact on the domestic TV industry may have far-reaching. Some people viewed it as an attempt, mode of transmission of traditional media, new media depth. It uses the entire journey direct seeding form, closer to the grassroots audience. After 5 months of development, "5 to win" APP officially launched, through interaction, the audience has become the user.

"as far as I know, there isn't a show real-time interactive TV and APP. Many interactive just texting, micro-blog message, we truly interactive TV and app users." Jiang Heping said, "on the 7 day, we have accumulated a considerable number of users. Contact the user left, we will carry out more interaction. We plan to improve the characteristics of the user through statistics, making a better experience."

"5" to win each program 30 minutes, requires the completion of 80 interacting with the user, the use of new media has entered the traditional media vision, Jiang Heping thinks this is a kind of effective communication: "for we know only the audience, not know who they are. Now, the audience to complete the registration by mobile phone number, part of our users, each user is a living person, if you want to see me, and even can be."

according to the preliminary investigation, the use of APP users, must be like watching people. If further refinement, "feast" audience appeal more to hit the soy sauce, which many female audience. It is understood, a similar analysis, are wildly beating gongs cheap jerseys and drums to. Now, many programs in the CNTV sports channel ratings close to 0.4, the future, do not rule out the possibility of recycling a "CCTV5 in the PC terminal and the mobile phone terminal".

Zhao Zizhong, Dean

Communication University of China New Media Institute think, APP or will become an important form of traditional cheap nfl jerseys TV media cheap mlb jerseys layout of mobile Internet, TV APP creative, development of industry will >